Whether you intend to run a home based business or a conventional brick and mortar one, you can surely enjoy a lot of perks and privileges that is innate in having the same kind of business. While there is no such thing as a perfect entrepreneurial pursuit, one thing remains the same: there are unique advantages to it as much as there are advantages to it too. Now, a home based business may be worth comparing with a conventional brick and mortar business in terms of costs, marketing, and its market in general. Knowing these should help you decide which business type is suited best for you.Start-up Costs. More often than not, a conventional business will demand a lot on start-up costs. Renovating your place of business, the implements required to operate, and many other demands will call for a lot on your finances. This should not be the case when you opt to have a home based business though; as you have your home fitting just right to accommodate your entrepreneurial pursuits.Operational Expenses. Operational expenses may be less when you have your home based business. This is because you do not have rents to think about, and you do not have store staff to pay for. In addition to this, operating your conventional, brick and mortar business also implies that you have to pay utility bills too, on top of maintenance costs and expenses. This should not be the case with a business you run at home; as you pay your home bills, you pay your business’ bills along.Marketing and Promotions. A conventional brick and mortar business would compel you to have more and more people in order to gain back your investment and monthly fixed expenditures; thus, the need to have an extensive and intensive marketing strategies as well. This implies more costs on your end. The same is not true with a home based business though, as marketing in this kind of business happens by word of mouth.Market as a Whole. With a fixed area to undertake your conventional brick and mortar business, you have a very limited market. This is not the case when you run a home based business. With a business type as that of the latter, you can even be a travelling salesperson expanding your market constantly.With all these things in mind, aspiring entrepreneurs with less investment capacities should opt for a home based business; while those who have the means to risk may go for the conventional brick and mortar one.